“Defining direction - meaning assigning to the brand an ideal, an ambition, an ambition with the purpose of creating its own territory to verify the vitality of the brand's identity - is absolutely necessary! “ - Professor Ton That Nguyen Thiem.
“Emotional values have replaced the physical characteristics of goods in creating market-changing effects. To survive, businesses need to prove their honesty: they must cultivate brands from the emotions of the heart" - Jesper Kunde.
BEN Joint Stock Company is positioned as a Brand with a Strategic Message - Slogan as follows:
Professional and Dedicated
- BEN - Professional and Dedicated affirms the mission of a construction company to be molded, shaped, and developed at the peak.
- The word "Professional" affirms that BEN has a high level of experience and has been tested and recognized in his professional activities as a construction contractor with his partners. That is expertise, standards, perfection, synchronization, consistency and efficiency, the pinnacle of the entire bidding and general contractor process.
- The word "Dedication" affirms the moral dedication to life and career of the founders, executives and members of BEN.
- The message BEN - Professional and Dedicated affirms the Talent of people and the BEN brand.
- BEN - Professionalism and Dedication is a spiritual message, a business philosophy, a strategic message, a communication message and also the soul, personality and identity of the BEN brand.
- BEN - Professional and Dedicated always goes with the logo - symbol to create the BEN brand image, and at the same time makes an important contribution to creating BEN spiritual assets, BEN brand assets, intangible and tangible. ..
- BEN - Professional and Dedicated is the name of BEN's portfolio, books, movies, messages running on the top of the web, and the names of BEN's events.
- During toasts, toasts and countless situations in life, the message of Professionalism and Dedication is heard, and the BEN brand is pricelessly communicated...
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